Nada Jraous

(CEO, Kenz'up)

Nada Jraous is the CEO of Morocco-based Kenz'up, a tech start-up focusing on loyalty programmes and payment solutions. She has accrued nearly two decades of experience in the retail space, having taken on roles that included marketing, strategy, operations, business development, expansion, real estate, brand design, and more. 

Prior to joining Kenz'up, Nada had worked with Afriquia Gas Station Network, the leading gas distribution network in Morocco, where she had created over 220 points of sale at gas stations. She graduated from Ecole des Ponts Paris with an MBA. Nada is also involved in a number of non-profit and art-centric initiatives including the Timitar Music Festival and the Concert pour la Tolérance.